Renmoney Business Mastery Series (FREE)
Learn from Motolani Babalola, Partner at Crossborder Media and Marketing, how to position your business, win the right customers and maximise December sales.
10:00 AM WAT
Online Event
6,000+
SME businesses helped so far
December Is a Big Opportunity. But Are You Prepared to Make It Count?
The Challenge
December is one of the busiest times of year for Nigerian businesses. Christmas shopping, celebrations, travel and gifting all bring customers ready to spend. But more sales don't automatically mean more profit. Without proper planning, businesses can overspend on fulfilling orders, offer discounts that eat into their margins, miss chances to win new customers or struggle to keep up with demand.
You're Not Planning Early Enough
Many businesses wait until December before thinking about their seasonal strategy. By then, competitors have already launched their campaigns, customers have made spending decisions, and valuable opportunities may have been missed.
You're Getting Sales, But Not Enough Profit
More orders do not always mean more money in your pocket. Poor pricing, excessive discounts, rising operating costs and unplanned expenses can quickly reduce your profit.
Your Business Is Competing for Attention
Every business wants a share of December spending. From festive promotions to end-of-year deals, customers are overwhelmed with offers. If your business doesn't communicate its value clearly, it can easily get lost in the noise.
You Don't Have a Clear Offer or Strategy
Random discounts and last-minute promotions may attract attention, but they don't always attract the right customers or deliver the results you want.
This masterclass will help you approach December with a clearer business strategy, stronger customer communication and practical ways to turn seasonal demand into profitable growth.
What You’ll Learn
What You’ll Gain
Get practical insights from an experienced brand and communications expert on how to prepare your business for December and make the most of the opportunities it brings.
How to identify opportunities in December's customer spending trends
How to position your business to attract the right customers
How to create compelling offers without relying on excessive discounts
How to communicate your value and stand out from competitors
How to plan your marketing and promotions ahead of the peak season
How to plan content and promotions that can drive sales
How to use storytelling and customer experiences to build trust and drive sales
How to turn seasonal customers into repeat customers
How to prepare your business to manage increased demand
Common mistakes that can affect your December sales and profitability
Plan Better. Sell Smarter. Keep More Profit.
December should be more than a busy month for your business. It should be an opportunity to increase revenue, attract new customers and build lasting value.
Learn how to prepare, make smarter decisions and get more out of the season.
1
Expert Speaker
60+
Minutes of Practical Insight
Learn From a Creative Leader Who Knows How Brands Win Attention
Meet the Speaker
Get practical insights from Motolani Babalola, a writer and brand expert who specialises in creating winning strategies and wholesome experiences for brands.
Who Is This For
This masterclass is designed for business owners, entrepreneurs and managers who want to maximise sales opportunities and improve business performance during the December season
SME Owners and Founders
Looking to increase sales, attract new customers and make December more profitable.
Retail and E-commerce Businesses
Preparing for increased demand, festive shopping and seasonal promotions.
Service-Based Businesses
Looking to package, position and promote their services to attract more customers.
Growing Businesses
Ready to move beyond last-minute promotions and approach the peak season with a clear strategy.
Business & Marketing Managers
Responsible for driving brand visibility, customer engagement, campaigns and sales during the peak period.
Why You Can’t Miss This
The Ember Season brings customers, but it also brings competition. Everyone will be advertising. Everyone will have an offer. Everyone will be trying to get customers’ attention. The businesses that win won’t necessarily be the ones shouting the loudest. They’ll be the ones with a clear position, a compelling offer, and a message customers remember. This session will help you prepare before the noise gets louder.
Find the Opportunity
Understand what drives customer spending during December and identify opportunities your business can take advantage of.
Attract the Right Customers
Learn how to position your business and communicate your value in a way that connects with your target audience.
Create Offers That Sell
Discover how to develop compelling seasonal offers that attract customers while protecting your business's profitability.
Turn Sales Into Lasting Value
Learn how to deliver memorable customer experiences, encourage repeat business and build relationships beyond the festive season.
Ready to Make December Your Most Profitable Month?
Join Motolani Babalola, a writer, brands expert and Lead for Corporate Communications and CSR at Leadway Group, for a practical session on how to position your business, attract customers and make the most of December's opportunities.
Practical business growth insights from Renmoney — built to help Nigerian SMEs win every season.
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